The name, the internet, and Samuel L. Jackson.
I don't think many people got it, lol... snakes on a plane... hahah... I never saw the movie. I don't get it either....
Snakes on a plane isn't a popular movie. It's internet hype was due to it being a funny concept that everyone could make fun of. However, no one wants to watch a full length movie about snakes being on a plane. Oh dear what a complex plot. . .
^_^;; I got the joke btw.